IPTV Technology (English: Internet Protocol Television) (IP TV, IP-television) — digital interactive television in data transmission networks using the IP protocol, is a new generation of television.

IPTV is not limited to television broadcasting over the Internet. IPTV connects high-level access channels in subscriber telecommunications networks with the end user (client) equipment (Set Top Box). IPTV is also used to provide media over corporate and personal networks.

The structure of the IPTV complex usually consists of the following components:

Company and service management subsystem, also known as "Middleware"

Content reception and processing subsystem

Content protection subsystem

Video server subsystem

Stream quality and client equipment monitoring subsystem.

Content delivery to client equipment is carried out over the Operator's IP network.

The main quality of IPTV is the interactivity of video services and the availability of additional services (Video on Demand (VoD), TVoIP, Time Shifted TV, Network Personal Video Recorder, Electronic Program Guide, Near Video on Demand).

The capabilities of the IP protocol allow not only video services, but also a wider range of services, including interactive and integrated services.

In addition to the main service, IPTV allows the inclusion of additional services (Video Telephony, Voting, Information Portals, Web, Games, MOD KOD) in the main service package. This opportunity is created by the unification and standardization of the devices to be delivered, the integration of voice, video and data based on the IP protocol and the provision of services on a single technological platform.

IPTV allows the use of two or more audio channels for one video series, for example, in Azerbaijani and English, while the channels are polyphonic.